OUR JOURNEY IS FAR FROM COMPLETE
Victoria Road was born of a shared passion for both innovative, globally inspired fashion and sustainable economic development. Co-founders Shannon Grewer and Megan Brosterman want to share the richness of talent in design and craft that they’ve discovered in Pakistan and South Asia while ensuring every individual involved in the creation of VR products is treated with dignity and respect.
HOW OUR PATH HAS BEEN UNFOLDING:
Co-founders Shannon Grewer and Megan Brosterman meet as project finance associates at a Washington, D.C. law firm. They quickly discover they have a shared passion for empowerment-based economic development as well as an appreciation for global design.
At a different law firm, Shannon is tasked with developing an infrastructure practice in Pakistan, and travels there for the first time. She loves everything about the country and region - the people, the culture, the fashion, the food. Soon she is traveling there every few weeks for work, managing each time to dive further into the fashion scene, bringing home spectacular pieces of artisan jewelry and beautifully detailed clothing from each trip.
Shannon founds a non-profit called MOKAH to raise money to support the victims of the floods that devastated Sindh and other regions of Pakistan in 2010. In partnership with major Pakistani designer Deepak Perwani, MOKAH organizes a charity fashion show in Washington, D.C. exhibiting a special collection supporting flood victims. Another charity fashion show with designer Nomi Ansari takes place in Spring 2011.
Through MOKAH, and again in partnership with Deepak Perwani, Shannon organizes a charity fashion show in New York in parallel with UN meetings to highlight trade as a means to promoting economic development. Megan, now living and working in New York, attends…
February 15, 2013:
Taking her dream in a new direction, Shannon forms Victoria Road LLC as a social enterprise that will work with socially-conscious designers and artisans in Pakistan and other emerging markets and link them to the U.S. market.
Victoria Road participates in the holiday pop up at Cady’s Alley in Georgetown, filling its shop with ethically sourced clothing, accessories and home goods to satisfy local residents’ holiday gift-giving needs.
After months of discussions, Megan finally joins team Victoria Road as Shannon’s 50/50 partner, CFO and co-founder. Together, they choose Victoria Road’s first curated collection and Megan helps prepare the first version of the website working across the globe with developers in Lahore. She also gets VR’s finances in order…
VR’s website www.victoria-road.com launches, and the first collection arrives. The thoughtfully curated items are sourced from Pakistani designers Deepak Perwani, Inaaya, Popinjay and Zahra Saeed, and from Shannon’s favorite artisan jewelers.
Shannon moves to Dubai to begin another new venture, this one in emerging markets infrastructure finance, while still dedicating herself to her role as CEO of Victoria Road. VR headquarters relocate from Georgetown to NYC.
Creative Director Sara Malik joins team Victoria Road. Sara directs VR’s gorgeous photo shoot with model Meki Saldana and photographer Ayesha Malik and lands a spot in the Creeds Collective ethical holiday pop-up in SoHo. VR’s collection is highlighted by stunning handmade jewelry by new designer Rema Qureshi and talented artisans from Lahore.
Director of Logistics Mohtshim Jawaid joins the team to assist with sourcing, logistics and product development from his hometown of Lahore, Pakistan.
Victoria Road enters a period of internal growth and development as the team prepares to enter a new chapter of ethical sourcing and production under a collaborative model with our partner designers. Together, Shannon and Mohtshim work to form relationships with local designers, artisans, suppliers and manufacturers to carefully develop our transparent, ethical supply chain.
Victoria Road joins forces with new partner designer, Natalia Naveed, to develop, source and produce our inaugural collaborative collection by Natalia Naveed for Victoria Road!
VR launches The Collection by Natalia Naveed for Victoria Road via a successful Kickstarter Campaign. The collection is made of fabrics sourced almost entirely from Pakistan, heavily embellished with custom embroideries developed by Natalia, and produced at a manufacturing facility personally vetted by Shannon and Mohtshim.
Victoria Road shows its Spring|Summer 2016 collection at the NYNOW trade show in NYC, and gains 11 new accounts for its first season of wholesale distribution. The collection includes new designs by Natalia Naveed for Victoria Road, custom digital prints by Deepak Perwani for Victoria Road, and a new private label collection of embroidered cotton tunics and dresses developed by Shannon Grewer (with help from Natalia!)
Victoria Road’s local team in Lahore sets up a new dedicated manufacturing facility that employs a skilled team of patternmasters, fabric cutters, sewing machine operators and a logistics crew. This will be a center of ethical, sustainable and transparent design and production, where we can provide a safe, happy and healthy place for talented individuals to come together to create something completely unique and beautiful in the world of fashion.
Our SS2016 collection first hits retail stores across the country!
Our team in Lahore continues to build out the workshop; Pre-Spring 2017 previews at the end of summer.
Our new full-time in-house designer, Farina Naimat Ali, joins our team in Lahore. A Lahore resident, Farina comes to us with four years experience working with a wide range of embroidery and print methods that she is eager to apply in her new VR designs. Farina is a true artist and draws inspiration from her love of art, color and nature.
After a rigorous application and review process, Victoria Road is honored to be admitted to the Fair Trade Federation, verifying that we uphold the Fair Trade Principles in all of our business practices. Read more about the Fair Trade Federation here.
We participate in several great multibrand holiday retail events focused on design, ethical production and sustainability, including the Ethical Writers Holiday Gift Shop at the Brooklyn Fashion + Design Accelerator and the Project Just x Patagonia Gift + Change Winter Market. Upholding our zero waste commitment at our Fair Trade workshop, our direct-to-retail holiday pieces are almost entirely made from fabric remnants and dead stock from prior collections.
We debut our Spring|Summer 2017 collection and give a sneak preview of our Fall|Holiday 2017 collection at NYNOW Handmade | Global Design in February. We are thrilled at the collection's reception with boutique buyers from across the country.
We launch our new e-commerce site on Shopify, joining the 2010's.
Our AW17 collection arrives in NYC for wholesale orders and press. View the lookbook here.
June - July 2017:
The summer of trunk shows, pop-ups and fashion shows! In addition to our store presence spanning the East Coast and in Park City, we have been found at Townpool in Martha's Vineyard and Nantucket, the Hester Street Fair in NYC, and other places around the region!
July 29, 2017:
We're pumped to join Bead & Reel and Free the Slaves to be featured on the runway at the Fair Trade Fashion Show Fundraiser in Los Angeles.
We are exhibiting at Capsule | New York Women's SS2018! E-mail email@example.com for an appointment to see us there.