Sara is an American of Pakistani descent born and raised in Saudi Arabia. Growing up amidst a family of creatives, from photographers to potters and painters, she has always been exposed to a multicultural artistic environment where she has learned to delve into the elusive facets that are contained in the process of conceptualization. Upon graduating from Pennsylvania State University, she followed her dream of becoming a writer, and wrote for a variety of international publications, ranging from Bullett and Elle Denmark to Musee and Libas. Internships at Versace and Zac Posen bound her interest in fashion, and as she moved forward, her interest in sustainable fashion. Her work has spanned a diverse array of topics and people, from interviewing notable ‘green’ designer Stella McCartney to penning political pieces covering controversial matters. She has also worked as studio director for a notable art director on campaigns for international enterprises such as H&M, Hudson Jeans and more. She believes the balance of a quality product must be in perfect sync with the artisan’s story and ethical practices.
Victoria Road provides a platform to combine Sara’s love of exquisite fashion with the mission of empowering entrepreneurial women and small business in emerging markets. She hopes to promote ethical practices in these regions, with a long term focus on raising their importance in the global market.